Innovative attack with natural pet bedding

JRS, J. Rettenmaier & Söhne – Fibres designed by Nature – Rosenberg, Germany, will once again be demonstrating its outstanding innovative strength and technological leadership at Interzoo. JRS’s intelligent use of natural fibres to develop bedding products which are both ecological and also economical has made it the driving force in modern pet care. The JRS product range offers the opportunity to take advantage of an extensive line, competent advice and an innovative lead to gain a competitive edge with customers. The 2012 innovation campaign includes the following items: “Cats Best MicroPower” is a further development of JRS’s proven organic fibre technology using the new micro-fibrillation. This particularly fine, clump-forming eco cat litter sets new standards in material usage and efficiency! With properties which are similar to a concentrate, it offers top performance combined with an ultra-fine structure. The innovative terrarium litter “Chipsi Snake” supplements the “Chipsi specialist” programme, providing dedicated snake bedding made from gentle, hygienic softwood chips. The litter is highly praised by breeders for its ease of use and premium performance. JRS has responded to the increasing ecological consciousness of pet care consumers worldwide with a new high-performance eco universal pet litter made from 100 per cent recycled paper fibres. “Pet’s Dream paper pure” makes an active contribution to sustainability! In addition to this, the soft recycled paper fibres also provide pets with a very pleasant environment and high absorption properties. A further example is the new JRS nest-building and play material “Chipsi Nesting” for rodents and birds, made from ultra-fine softwood chips. www.jrs.de