Absorption Corp. announces a more direct approach to the UK market

Absorption Corp. has improved its distribution method to better serve retailers’ needs. Its “CareFresh” bedding will now be sold directly through Vital Pet Products as a wholesaler, removing a layer of distribution formerly provided by Supreme Pet Foods. The new association will provide logistical and customer service improvements that will expedite the introduction of several new products. “We continue the strong commitment to the UK and European Union markets,” said Judy Wagner, international sales manager.