Strategies for the pet sector

Bob Hanson, a pet sector expert well known in the USA and Europe, has set up the strategy consultancy Pet Horizons for the international pet sector with two partners. The new company is geared to the international scene, but will concentrate primarily on the European market and on global customers seeking to strengthen their position in Europe, according to Hanson and his partners Malcolm Elam and Arielle Pouget. Pet Horizons will help companies to differentiate themselves from the competition through strategies, marketing concepts and logistics processes.