Petsafe strengthens its European team

Petsafe has brought in new staff to strengthen its sales team as part of its plan for strategic growth. A key role in the European team will be played by Fred Bohl as international business manager for the German-speaking countries, according to the company. In the UK, Petsafe has appointed Kevin Byrne as national accounts manager and Rosi England as key account manager. Fred Bohl worked previously in accessories sales at companies including Dog Dolly and Karlie. According to Petsafe, the three new appointees will be responsible for all aspects of sales and distribution of the “PetSafe” and “SportDOG” brands and will act as contacts in their respective markets for wholesalers and key accounts. One of their tasks is to provide extensive support for distributors and consumers.