Perusa acquires Flamingo

The private equity firm Perusa has acquired Flamingo, the Belgian accessories supplier. The investment fund had already signalled its interest in the pet supplies sector back in April 2009 with the purchase of Karlie Heimtierbedarf. Media reports suggest that Karlie and Flamingo will continue to operate separately in the market, but the intention is to utilise synergy effects with regard to buying, marketing and product development. Karlie and Flamingo operate in over 70 countries. The two companies have a similar structure, are of comparable size and also focus on business in central Europe.