British initiatives

Two major pet product exhibitions that present excellent export opportunities for British firms are highlights of the PetQuip association’s programme of initiatives for 2011. PetQuip has received UK government funding for the first of these exhibitions, Global Pet Expo, which will take place in Orlando in March. It has also applied for funding for the second show, Zoomark International, to be held in Bologna in May. Announcing these two initiatives for the pet sector in 2011, the director general of PetQuip, Amanda Sizer Barrett, said: “The full list of initiatives will be issued towards the end of the year, and will offer significant opportunities for British firms wishing to either enter new overseas markets or to expand existing ones.”