In foreign markets, Nestlé highlighted the fact that Purina pet products had achieved the highest growth of all product categories in North America. Premium brands Purina Pro Plan, Purina ONE and Fancy Feast even notched up a double-digit increase in sales.
According to Nestlé, Purina pet products saw growth in double figures in Latin America too. In Europe, the Middle East and North Africa (EMENA), pet products were some of the most dynamic sales spinners. The brands Felix, Purina Pro Plan, Lily's Kitchen and the company Tails.com, which specialises in individual dog food, all experienced double-digit growth.
The Nestlé Group also performed strongly in China with Purina products, likewise registering double-digit increases in sales of Purina Pro Plan and from the introduction of veterinary products. In Oceania, "robust, broad-based growth" driven by Purina pet products was achieved by the corporation.