Nutro: New single brand strategy successfully launched
Nutro Products Inc. has redesigned its international cat food packaging in preparation for the introduction of a new single-brand strategy. All Nutro cat foods will now be marketed internationally under one single brand…
New products - Garden ponds: Lots of new ideas for the garden pond
The garden pond is becoming ever more popular as a hobby and leisure project. In Central Europe in particular, …
Garden pond: A market with a future
As the end of winter approaches and temperatures start to rise again, the specialist trade in many European countries is already prepared for …
Velda: “Ponds are our passion”
With a market share of 75 per cent, the Dutch manufacturer Velda of Enschede is the market leader in the garden pond sector in the Benelux …
Cultivating coral in harmony with the environment
The French company Amblard is pioneering a new method of coral propagation. The company, which purports to be the European market …
Reliable nose for gaps in the market
JBL is doing well abroad too. The aquatics company from southwestern Germany has more than doubled its export sales compared with last year
Course set for further expansion
Sera France has created the necessary space for further expansion. The French subsidiary of Sera GmbH has extended its head office site in Colmar …
New standards in pet nutrition
The latest innovation of the Iams Company tackles a serious issue: dental problems. The entire line-up of dry adult and senior “Eukanuba” …
Course set for further expansion
The French subsidiary of Sera GmbH has extended its office site from 1 200 m² to 3 000 m²
Product round up: Aquariums
Not many product spheres are represented as comprehensively in the trade as aquariums, together with accessories and equipment. The range here extends …
A new direction in aquarium design
An aquarium doesn’t always have to be rectangular, as demonstrated impressively by the Italian company Curvet at Glee in Birmingham. Its …
“Excellent potential for growth”
The countdown to the entry of Spanish company Agrolimen into the market has begun. The new number 3 in the pet food sector will start up in …
Affinity Petcare on the starting blocks
Spanish company Agrolimen has now created a new company for its future activities in the pet product segment: Affinity Petcare
Nutro: “We are very optimistic”
As the last big independent manufacturer of premium pet food, the American company Nutro Products has maintained its autonomy from groups up …
Sera: Strengthening the hand of the specialist outlets
Sera is sounding the charge. Using cleverly formulated promotions, eye-catching consumer campaigns and interesting training …