If you want to be successful in the speciality pet market, you need to be different from the other players. Filling niches can be very helpful in this process but only if the fringe lines fit the programme
Growing trend to diversify
Although the European pet food market is developing unevenly, a trend towards dry food is clearly recognisable
A business with potential
Private labels might have passed their peak in the Central European pet product industry, but they are continuing to grow rapidly in Southern and Eastern …
A strong north-south divide
The European cat litter market is characterized by a collapse in prices and a stronger tendency for bentonite products as well as ecological types of …
Slow growth in spite of new innovations
Even though aquatics is stagnating in most European countries, the market is on the move. In the technology sector in particular, the number…
High growth potential still exists
Garden ponds are growing in popularity in Europe. This is a trend that the pet product trade can capitalize on
Individual and unconventional
It is well known that an attractive shop design promotes sales. Companies specialising in shopfitting constantly dream up new ideas to make the pet …
Closer to potential customers
The EU celebrated its greatest enlargement so far with 10 new members joining on 1 May 2004. The new member states are mainly Eastern European …
The event of the year
A show to surpass all the others: 8 per cent more exhibitors and visitor numbers up by 18 per cent too. With these figures, Interzoo in Nuremberg, Germany, …
True innovations thin on the ground
Major innovations were rather rare at Interzoo in Nuremberg, but some interesting new items were still to be discovered on the various stands.