blue gray
Small but effective: the team only comprises ten people, six of whom work on distribution.
PET plus

blue gray

"We focus on what we do best"

blue gray (Petpark) has become a leading wholesaler of pet products in Slovakia. Since it was established in 2008, the company has steadily expanded its range.
Deep insights, facts & figures: Premium information for the pet industry.
  • Retailers and suppliers: exclusive insights
  • Market analyses and country reports
  • Magazine in print and digital
  • Latest news and archive
TRIAL OFFER
Subscription
Continue reading now
Now blue gray distributes over 15 internationally known brands and more than 1 500 products as a whole, including hi-end pet electronics, to the Czech, Slovakian, Hungarian and Polish retail trade. The company also supplies products to pet owners via its two websites www.petpark.sk and www.pet-park.cz.It all started back in April 2008 when Daniel Marko and Ivana Sikelová established blue gray and became the main distributor for the pet products of the Ame­rican company Radio Systems (Petsafe) in Slovakia and in the Czech Republic. The idea behind the new company was based on the founders' personal experience of Radio System's products and the desire to introduce the products of PetSafe, Innotek and SportDog into the Slovakian market. Radio Systems is still the Slovakian company's core supplier even now, which is due in part to the fact that Radio Systems has expanded its range continuously in recent years. 

Other range expansions

blue gray has expanded its own range to include other products. "It is important to us to select only the best products that have convinced us by their uniqueness and quality," says Ivana Sikelová, co-proprietor of the company. Their eye was taken by products from England, and in 2011 blue gray became a representative for the animal shampoos and sprays from British company Animology and the Lawn Care Star of Dog Rocks. In the same year, the company became acquainted with Nature Premium superfoods at an international exhibition of breeding needs. Ivana Sikelová says that "as breeders, we have gained insight into the Nature brand with important insights from the food industry for animals, and we have decided to make a major change in our dog food and have thus gained the opportunity to offer one of the highest-quality feeds to our customers as well." In 2015 blue gray decided to include a brand of eco products for dogs and cats in the range as well. The company chose Beco Things of Great Britain, which has a range including environmentally friendly accessories and recently also natural food. 

Lean processes

It was important to blue gray from the outset to offer exceptional customer service. The company states that it keeps over 90 per cent of its goods in stock to ensure immediate delivery without overheads to customers and consumers. "We were one of the first companies in our branch that began to apply high standards in supply chain management," says Ivana Sikelová.
Back to homepage
Related articles
petworldwide

THE CURRENT ISSUE:

THE CURRENT ISSUE:

Exclusively for subscribers

Read also