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Market growth through luxury

The trend towards luxury products for dogs and cats is now really gaining momentum. Manufacturers and retailers who have discovered this niche report rapidly increasing demand on the part of consumers, and are responding with new products. A selection of these is summarised here.
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Download: Market growth through luxury (PDF file)Trends and themesTrendy clothing for dogs is the speciality of Thai company Doggydolly. The company uses various themes in its designs, such as wedding fashions, posh suits, traditional national costumes, T-shirts with motifs and full jeans and dungarees. It also offers so-called wellness garments, such as bath robes and track suits. The raincoats are designed for everyday use, not only keeping dogs warm but also protecting them from the wet. The collection from the creative company is rounded off by pet carriers made of denim fabrics among other materials and trendy bibs, caps and items of jewellery.www.doggydolly.comExclusive labelsThe Belgian company Suzy's Manufacturing specialises in fabric dog accessories, such as dog bowls, elegant and trendy dog coats, trendy dog beds and carriers. Two ranges are offered, the catalogue range and the personal private label range, especially made for importers of exclusive products. All of these collections are designed in-house and meet the demands of the client.www.suzys.beFashionable pet productsThe German company Dogs Kingdom was founded in 2005 to provide retailers in Europe with trendy, fashionable and high-quality products. Having first concentrated on canine accessories, the company then extended the product range to include cat products. Today the product range consists of collars and leashes, harnesses, mannequins, bags, cat litter-boxes, furniture, apparel, feeders, bodycare products, jewels and toys. Searching for new and exciting products, the company has come up with some great new items: personalised T-shirts with 20 different motifs, personalised harnesses with rhinestone letters, new denim harness designs with appliqué and Dogs Kingdom "Fleur de Lis" collars.www.dogskingdom.deElegant and well-designed accessoriesThe British company Mungo & Maud opened its first store in the heart of London's village scene on Elizabeth Street near Sloane Square in May 2005. Husband and wife team Michael and Nicola Sacher founded the edgy new concept in dog and cat stores with the aim of sourcing and creating elegant, well-designed accessories to complement a contemporary home. Products are minimalist yet tactile with a strong use of natural materials such as cotton, wool, leather and linen. They range from hand-stitched leather collars and leads to a variety of feeding bowls, embroidered blankets, cotton beds, grooming products and organic treats made to Mungo…
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