Moving closer to becoming an international player

At the end of November a Fressnapf shop covering over 700 m² opened its doors in Budapest. The shop is located in the mall of a Tesco hypermarket in the Budaörs district. Fressnapf’s medium-term aim is to gain market leadership in Hungary, with 15-25 shops in urban population centres. Miklos Tamasi, owner of the new Hungarian shop and partner in the newly established Fressnapf Hungaria Kft., has taken on the master franchise and will open future shops under his own management. Tamasi has already achieved some success in the Hungarian pet business, and brings with him a corresponding knowledge of the market.
One year ago Fressnapf und Jumper signed a cooperation agreement, Sjaak Dijkhuis, managing director of Jumper, and Torsten Toeller, managing director of Fressnapf (right).
Hungary rates as a highly promising market for the specialist trade in animal food and accessories. The population of over 10 million persons for 11 million dogs and cats alone, according to Fressnapf’s figures, and thus a pet ownership rate of 1.1 dogs or cats per resident, puts the country top of the European league. In addition, Hungary is second only to Slovenia in having the highest per capita gross domestic product (GDP) of all central and eastern European countries. As for trade, Hungary is already integrated into the European Union (EU).
Fressnapf landed a second coup at the end of October. At the company’s house fair in Krefeld, managing director Torsten Toeller announced that Fressnapf will acquire an interest in the Danish pet shop business PetGo on 1 January 2003. The three existing PetGo shops in the Copenhagen area have retail areas of between 500 and 1 000 m² and are set to record a turnover of around 4.1m euro this year. They will be transformed successively into “Maxi Zoo” shops, assuming Fressnapf’s corporate design. PetGo’s owner Morten Pedersen has taken on Fressnapf’s master franchise licence for Denmark. Pedersen has many years of experience in the trade, and has made a success of running the PetGo shops. The 39-year-old Dane has built up a professional management team to handle his ambitious expansion plans: twelve new “Maxi Zoo” shops are due to be created within the next two years in Denmark under the Fressnapf franchise system. According to Pedersen, “our aim is to open at least 25 shops.”
”Our aim is to open at least 25 shops”, PetGo’s owner Morten Pedersen at Fressnapf’s house fair.
Fressnapf’s German CEO and owner, Torsten Toeller, seems quite content with the…