‘Perfect poop’ in rainbow colours

Innovafeed today announced promising new observations related to its insect-based ingredient, Hilucia, in pet nutrition applications.

Building on its well-documented digestibility and functional benefits, trials and pet owners’ feedback suggest that Hilucia contributes to the ‘perfect poop’ in dogs, a key concern for pet living in urban environments.

In a surprising development, some pets involved in these trials have reportedly exhibited unexpectedly vibrant stool coloration, resembling unicorn poop.

‘While nutrition and health remain our core focus, rainbow poops are a lovely benefit of our ingredient,’ said Maye Walraven, Chief Business Officer at Innovafeed.  

With this news, Innovafeed and PET worldwide wish you all a happy April Fool’s Day!