Purina is once again awarding the Pet Care Innovation Prize

The Pet Care Innovation Prize powered by Purina has opened the application phase for the 2027 competition and is calling on entrepreneurs with bold ideas and innovative solutions for pets to apply for funding and support from Purina to help them grow their businesses. Start-ups developing novel products or services across the pet care sector can apply for the ‘Pet Care Innovation Prize 2027’ here by 6 October.

Each year, Purina and its investment partner, Active Capital, select five start-ups specialising in pets, each of which receives US$25,000 in non-dilutive funding as well as mentoring from leading experts in the pet care industry at Purina and Active Capital. The five finalists will be invited to take part in an accelerator bootcamp at Purina’s headquarters in St Louis and to compete for an additional grand prize of US$25,000 in a live pitch competition at the Global Pet Expo in…