New product showcase and awards

Pats 2026 exhibitors are encouraged by the organisers to submit their latest product launches for the prestigious 'New product showcase & awards'. The registration period is now officially open, ahead of the trade fair taking place once again at the NEC Birmingham from 27 to 29 September 2026.

Sponsored by Leopard Co and supported by media partner pbwnews, the ‘New Product Showcase’ offers buyers and retailers the opportunity to discover the industry’s latest innovations in one central location. Visitors can examine, compare and evaluate new products before visiting exhibitors’ stands to find out more.

Given the importance of the ‘Showcase’ to both exhibitors and buyers, it will once again occupy a prominent position within the trade fair. Every product submitted for display will automatically be considered for the coveted ‘New Product Awards’. Each exhibit is accompanied by an information card highlighting key product details, including the recommended retail price and the exhibitor’s stand number, so that visitors can easily get in touch with manufacturers and suppliers throughout the trade fair.

The awards will be presented on the opening morning of the fair by an independent jury comprising leading pet shop retailers. The winners will be announced on the first day of the fair during the exhibitors’ reception and promoted throughout the remainder of the event, giving visitors a clear overview of the outstanding new products at Pats 2026.

This year’s awards cover 12 categories:

· Cat accessories & toys

· Cat food products

· Dog food products

· Dog treats

· Dog accessories & toys

· Dog harnesses, leads & dog clothing

· Small animal & bird products

· Pet care products

· Grooming products

· Indoor aquarium products

· Outdoor aquarium products

· Reptile products

Exhibitors can submit their entries online at www.patshow.co.uk.