Carnilove launches streamlined portfolio

The Czech pet food brand Carnilove has announced the launch of a new global brand identity with a refined product portfolio. The update affects over 100 SKUs across dry food, wet food, and snacks for dogs and cats. According to the company, its portfolio has been restructured into clearly defined ranges, with enhanced shelf visibility and simplified communication to improve orientation for pet parents and retail partners.

Key changes include the removal of chicken meat and chicken fat from dry formulas and selected ranges, offering alternatives for pets with sensitivities, while upholding the company’s core nutritional principles: high meat content, inclusion of fresh meat in selected ranges, grain- and potato-free formulations, no artificial additives, and the addition of natural superfoods.

Alongside the portfolio changes, Carnilove introduces a more distinctive visual identity, unified tone of voice, and modern design aimed at global consistency and clarity. The brand is also strengthening its focus on the cat segment, expanding products and communication to meet the needs of modern cat households.