Nextin research report looks at dog trends in 2027

Nextin Research, the market research arm of the MarketPlace marketing agency, has released the new Nextin dog trends report. Nextin digs into the future of premium pet food, including which subgroups are also highly motivated by sustainability factors, based on a proprietary survey of 1,201 U.S. dog owners.

‘Nearly 30% of price-agnostic dog owners feed premium pet foods, and about two-thirds of this group are also willing to pay more for sustainable pet products,’said Nicole Hill, vice president of strategy and innovation for MarketPlace. ‘We call this subgroup Invested Idealists,’ and these values-driven consumers stand to be early adopters of sustainability innovation in premium pet products across the board.’

Nextin Dog Trends research includes dog food, treats, supplements, and dental care with insights on hot topics like trends in premium pet food, functional ingredients, sustainability, and proactive health. The report uncovers distinct consumer segments defined by needs, priorities, and motivations, product innovation opportunities,

benefits and need states that drive purchases, as well as merchandising and bundling insights with opportunities to increase average cart value, as well as insights on the individuals and media that most influence pet product purchases.

‘With this research, we spotlight the opportunity within the Wellness Trifecta,’ said Jon Copeland, research manager for MarketPlace. ‘While 11 per cent of dog owners purchase from all three wellness categories – supplements, dental care, and functional treats – those who do are significantly more engaged than the average dog owner. They purchase more pet products, shop more retail channels, and look for a greater number of benefits. This report explores the opportunity to convert those purchasing from two wellness categories to the full trifecta.’

Nextin research includes data, analysis, and insights designed to help pet innovators anticipate what’s next in pet. To purchase Nextin’ Dog Trends research, other forward-looking research from Nextin, or research bundles, visit NextinResearch.com.