Chilean pet food market is undergoing a transformation

A study conducted by Triplethree International in collaboration with the Chilean company Rubik Deep Thinking shows that the type of pet in the household – dog, cat or both – varies depending on socio-economic status, age, region and even the gender of the main purchaser. This study was conducted in 2025 and shows that the Chilean pet food market is changing. These variables define not only the type of bond, but also influence the choice of shopping channel, product variety and brand expectations. Petfood Industry magazine has summarised the key findings.

One important finding of the current study is the increasing fragility of brand loyalty. While most consumers remain loyal, a significant proportion say they switch brands, primarily due to trusted recommendations rather than price or innovation.

Veterinarians remain an important source of influence, particularly among high-incomedemographic groups. In other groups, however, sales staff, advertising and peer recommendations often carry more weight. At the same time, the importance of functional ingredients is growing, indicating that buyers are better informed and increasingly concerned about the well-being of their pets.

A nationally representative study shows that purchasing decisions are strongly influenced by the bond between pet owners and their animals, the social context, and the lifestyle of each household all play a significant role in these decisions.