800 new products presented

At the three-day in-house exhibition in Tarp at the end of June, Trixie employees presented around 800 new products. Around 1 000 partners from wholesalers and retailers accepted the invitation from the renowned manufacturer of pet supplies for dogs, cats, small animals, birds and reptiles to visit the far north. “The numbers have fallen slightly because, since Corona, customers have also been lacking specialist staff on the shop floor,” explained Claudia Menzel, head of marketing at Trixie.

The in-house exhibition traditionally takes place alternately with Interzoo, Menzel continued. In addition to business exchanges, the focus is also on family togetherness: “It's a party for chilling out on the lawn – and we have much more time for our customers than at Interzoo, where everything is very tightly scheduled.”

In addition to workshops and guided tours of the impressive warehouses, guests were able to experience numerous product innovations live. Of the total of 6 000 products, numerous highlights were presented to customers, including biodegradable tofu litter, a new smart cat litter tray, cat towers and felt beds, reflective dog coats and harnesses, and – in line with the trend towards small dogs – bags and hiking backpacks for small dogs.

The product range has also been optimised: the range of beds has been deliberately streamlined. “We prefer fewer lines, but in more sizes and colours,” says Menzel. There are also elegant, shimmering versions that blend harmoniously into a modern living room. “The market is highly competitive, so we have to constantly come up with new ideas to stay ahead.”