Supreme launches new campaign

Supreme Petfoods has announced the launch of its new Great Value consumer advertising campaign, aimed at raising brand awareness around the award-winning Tiny Friends Farm range.

“In today’s economic landscape with the cost of living continuing to rise, pet owners are increasingly looking for affordable yet high-quality nutrition options for their small pets,” the company says. The new campaign takes into account the challenging economic climate, and the consumer demand for value in their purchasing decisions.

The new campaign follows Supreme’s Science Selective Food for Life campaign, which launched last year and reached a global audience across the European, US and Australasian markets.