Double-digit increases with treats in US

The US market research company Packaged Facts is projecting that US retail sales of dog and cat treats will reach 9.87 bn dollars by the end of 2021, after two years of double-digit increases. This trend has increased during the Covid-19 pandemic. "Pet owners spending more time at home with their pets has translated into more opportunities for treat-giving," notes Packaged Facts analyst Shannon Brown, "and an increased focus on health and wellness has resulted in more interest in functional treats."
In its new report, "Pet Treats and Chews in the US", Packaged Facts reported that pet owners have become more strategic about the types of treats they purchase, favouring treats with a better nutritional profile. A significant share of pet treat buyers are interested in alternative protein or vegetarian options, due to environmental or animal welfare as well nutritional concerns, according to the market research company.