Purina recognises five pet care start-ups

Five pet care start-ups from the U.S. have been selected as the 2021 winners of the fifth annual Pet Care Innovation Prize powered by Purina:
• ClueJay is an innovative, online diagnostic platform that allows pet parents to access lab tests on demand from the comfort and safety of their home.
• Kitty Sift offers a convenient, healthy and sustainable alternative to the plastic litter box, made from 100 per cent post-consumer recycled cardboard.
• A Pup Above makes fresh dog food that's cooked sous-vide, a unique cooking method that makes meat extra-tender and moist while also preserving nutrients.
• Mella Pet Care builds accessible technology and diagnostic products for veterinarians and pet parents to better understand and track pet health to help their pets live longer, healthier lives.
• Florida-based VetGuardian is the only zero-touch remote telemonitor for veterinarians.
Each of the five start-ups will receive 10 000 dollars, mentoring from the Pet Care Innovation team and will participate in a virtual accelerator boot camp featuring pet experts from across Purina and the industry that is tailored to meet their business needs.