Tropical at Interzoo

With over 40 new products in the range for the 40th anniversary of the company, Tropical is going to present itself in a surprising and innovative way at Interzoo 2018. Creating new trends and product innovations that are difficult to ignore is Tropical's strategy for this year's Interzoo. "We have prepared new products within each brand," reveals Renata Góral, Tropical marketing manager. The largest number of novelties is going to be shown in the field of aquatics. This year the latest line in marine aquariums, Marine Power, is going to be expanded with more products, enabling it to satisfy marine aquarists' requirements. For Interzoo 2018, Tropi­cal is preparing some really potent global premieres, not only for saltwater but also freshwater aquariums, to surprise the market and set new trends in the aquarium market. It wants to repeat the success of the soft foods from two years ago; the line has been continuously and extensively expanded. Innovation and a constant broadening of the offer have already become part of everyday life at Tropical. What counts is convenience of use, animal health and creating new directions of development. "It might seem that the offer already includes all fish foods possible, but as it turns out, we are always able to expand it," Renata Góral remarks. It isn't only aquarists that can count on surprises. New products will also appear among dog, cat and rodent foods. TropiDog, TropiCat and Tropifit brands are going to strongly accentuate their presence at Interzoo. "We put much emphasis on development in the pet food area; as we are already a very strong player in the field of aquatics, it is now the turn of our other brands. We are planning some really important premieres, we are going to expand the offer in pet food brands by new foods which will meet demanding breeders' needs, but the details of these and other novelties will not be revealed until May," announces the Tropical marketing manager. The only way to get to know Tropical's new products before others is by visiting the company booth at Interzoo.
www.tropical.pl hall 2, stand 404