Order pet food at the touch of a button

On Wednesday 31 August, the e-commerce giant Amazon introduced the so-called Dash Button in Germany, Great Britain and Austria. This is intended to enable customers to order certain everyday products fast at the touch of a button.
Among the brands included in the launch are Whiskas, Sheba, Pedigree, Cesar and Eukanuba in the pet sector. The offer targets Amazon Prime members in particular.