The 18th China International Pet Show (CIPS 2014), held at the new China International Exhibition Center in Beijing, proved a success. According to the organiser, the show once again broke its previous record and reached a historic new high with 946 exhibitors from 20 countries and regions around the world on an 80 000 m2 display area. For the first time, the organiser provided the exhibitors with a new way to show their new products. Pets and Beauties is a new creative platform for presenting the latest, most innovative pet products using stylish fashion models. The twice-a-day show successfully attracted the attention of visitors and the media with a grand performance that provided visual enjoyment for the audience.