The philosophy of Doggequin is simple: to maximise brand awareness and perceived product value. This is a concept the fashion industry has used to great effect for many years. The pet market has grown significantly in recent years, with consumers demanding a better selection of design-led items to dress their four-legged companions. Doggequin’s life-size animal displays enable manufacturers, distributors, wholesalers and retailers to effectively display their merchandise. Whether attending a trade show, building an image library or displaying products to the end consumer in a franchise store or pet boutique, the neutral appearance of a Doggequin display will maximise a product’s exposure. The Doggequin collection currently consists of four life-size dogs, three in a standing pose and one sitting. For those who require something a little different, a life-size prowling leopard is also available for use as a centrepiece or dramatic window display. Each item in the Doggequin collection has been professionally sculpted to capture the characteristics of the animal; from this a mould is produced. The animals are manufactured from fibre glass, making them extremely robust and lightweight. They are finished in solid white, black or chrome plating. For further information about Doggequin’s collection of animal point-of-sale displays and centrepieces please call the sales office. www.doggequin.com hall 3, stand 224