“2013 was a big year for shake-ups”

The level of concentration is constantly increasing in the pet supplies sector, with the top five companies accounting for nearly 50 per cent of all sales globally. This was the summary by Paula Flores, head of pet care research at the market survey company Euromonitor International, in a trailer posted on YouTube on 10 December.
According to her, 2013 was a big year for shake-ups in the industry with Del Monte’s purchase of the premium holistic specialist brand Natural Balance and the purchase of the Brazilian pet food manufacturer Mogiana Alimentos by the Spanish company Affinity. The change in ownership at Vitakraft also shows that the competition is hotting up in the pet industry.