The 7 columns for holistic pet health

Dr.Clauder’s combines its production expertise in nutritional supplements, care items, hygiene articles and anti-flea products with dry and moist nutrition and functional treats to form a complete range under one brand. This unique new approach is defined by the slogan “One face to the customer”. The result for shops, wholesalers, chains and so on is simple: there is only one brand to promote instead of seven different ones. Due to exhaustive testing with kennels and end consumers, Dr.Clauder’s has gained the trust of consumers who are willing to try products from other segments, simply because they trust the brand. The result is significantly added value per customer. The term “holistic health” narrows it down really: all products are geared to keeping pets healthy in all circumstances. It all starts with sound daily nutrition. On top of that, Dr.Clauder’s has developed the A.N.S.S. (Advanced Nutrition Safety System), which effectively means it has taken substances out of its supplemental nutrition and added them to the dry/moist nutrition and treats to maintain the health of pets living under normal circumstances. The supplements come into focus as soon as there are special situations in a pet’s life. And there are many: coat change, joint and muscle problems, immune system etc. Dr.Clauder’s has a solution to each of them. During Zoomark, Dr.Clauder’s will exhibit its strategies especially in sales modules that make it easier for the shops to sell, and also its new European approach of selective trading in order to prevent price dumping and to offer better margins to the trade. www.dr-clauder.comHall 16 / Stand C14/D13