Beds from California

P.L.A.Y. (Pet Lifestyle And You), is a young, bold and fast-growing brand of premium pet bedding products. Based in San Francisco, California, the company is passionately pursuing a singular mission – to redefine the pet bed experience through products that are not only better for pets, but for people and our planet as well. Since the launch in 2010, P.L.A.Y.’s products have won numerous plaudits in the United States because of outstanding design, quality and eco-friendliness. The unique looks are designed by local artists in San Francisco, Los Angeles and New York City, and the beds are filled with trademarked “Planet Fill”, which is made of 100 per cent post-consumer recycled plastic bottles. The team pays close attention to the smallest details, such as ensuring that both covers and inserts are 100 per cent washer- and dryer-friendly, with hand-sewn even-basting stitching and premium upholstery-grade fabrics for outstanding durability. At the heart of P.L.A.Y.’s innovation is the promise of delivering the perfect pet bed. Besides making stellar products, the company also provides merchandising support and a wide range of free marketing collateral such as display stands, fabric swatches, and point of sale signage to help retailers effectively present the line and generate more sales. As a fledgling and exciting brand, P.L.A.Y. has been picked up by over 500 boutiques across North America and exports to over half a dozen European and Asia-Pacific countries. The company aims to bring its line to more customers across the globe and is actively looking for distribution partners worldwide. Making their debut at this year’s Zoomark are the new Snuggle Beds and a line of toys that contributes to wildlife preservation. www.PetPlay.com Hall 22 / US Pavilion 25