Group55 extends its distribution

The UK-based company Group55 has won three major distribution deals which will see its “Animology” range of pet shampoos and grooming sprays sold throughout the United States of America, Russia and China. Group55 first launched its “Animology” brand in early 2010, with an initial range of just eight retail products. In a relatively short space of time, the brand has enjoyed a meteoric rise to prominence and is now one of the fastest-growing and most talked-about pet product ranges in the UK, states the company. The product range has been more than doubled in size. Group55 regards the launch of “Animology” products on the American, Russian and Chinese markets as a real coup that represents further overseas business for the company, which already successfully exports its products to much of Europe and the Middle East.