New Era and Red Sea join forces

In a new joint sales venture, New Era, the UK’s cutting-edge fish food specialist, joins forces with Red Sea with its market-leading reef products, including the unique reef care programme. Both companies are specialist and remarkably innovative manufacturers in the ornamental fish market, renowned for top quality products and services and have established an outstanding reputation in the UK and internationally. The sales team has already been expanded and will be headed by the New Era sales manager, Tom Noble. The new sales venture started on 1 October. New Era and Red Sea exhibited together at Aqua 2011 in Telford.