Petco launches a new logo

The US speciality chain Petco has unveiled a new logo and the tagline “where the healthy pets go”, reports the latest online newsletter of the American trade magazine Pet Business. According to Petco, the new logo and the tagline represent the healthier and contemporary aspects of the brand. The brand strategy and design for the new logo were co-developed by Lippincott and Petco’s in-house brand creative team.