The British company Group55 Ltd has announced that it has signed a four-year sponsorship agreement with Groom Team England. Through this relationship, Group55 will be recognised as an “Official Sponsor” of Groom Team England and the company’s flagship brand, “Animology”, will become the “Official Shampoo and Grooming Spray Range of Groom Team England”. Groom Team England comprises five squad members who have, through national competition, proved themselves as England’s top dog groomers. The team will be competing this September in the biannual Dog Grooming World Championships, which will be held in Belgium this year. Here they hope to improve on 2009’s impressive 3rd place finish.