International award

“Eukanuba”, the super-premium pet nutrition brand from P&G Pet Care, has been recognised with “Superbrand” status almost simultaneously in the three markets of Croatia, Hungary and South Africa. Broadly considered as the “Oscar of branding”, the award honours a market’s strongest brands for their exceptional achievements, excellence in branding and outstanding credibility. “The “Superbrand” status will help us to create an even more discerning brand identity in the three markets,” stated Richard Pistori, P&G PetCare commercial director for Central & Eastern Europe, the Middle East and Africa. “Superbrands” is the world’s leading independent arbiter of branding. It has launched programmes in over 80 countries, including all the key global markets.