The two organisations came together to run the ZestFurGood campaign and encouraged pet lovers around the world to post a fun photo of their pet on social media with the hashtag #ZestFurGood. For every use of the hashtag, Zesty Paws pledged to donate 10 dollars per post, up to 25 000 dollars, to animal shelters in need through GreaterGood.org. After further consideration, the brand chose to double their donation to multiply the impact for pets in need.
Sheltering animals in need
Zesty Paws donates 50 000 dollars
The two organisations came together to run the ZestFurGood campaign and encouraged pet lovers around the world to post a fun photo of their pet on social media with the hashtag #ZestFurGood. For every use of the hashtag, Zesty Paws pledged to donate 10 dollars per post, up to 25 000 dollars, to animal shelters in need through GreaterGood.org. After further consideration, the brand chose to double their donation to multiply the impact for pets in need.