News | Strong development


Purely Fish is growing internationally

Purely Fish is celebrating its second anniversary as an international pet food brand, with a range of 100 per cent natural treats, wet food, toppers and raw food for cats and dogs, all made from fish. The company was created in 2017 by Ideal Foods, an international seafood trading and export company, which sells fish and shellfish for human consumption to more than 40 countries.
By creating a pet food brand, the company was able to open up a new market for which they were able to use additional parts of the fish in the production of a range of healthy pet food and treats, packed full of the natural goodness of fish.
Since its inception in 2017, Purely Fish has grown quickly, both across the UK and internationally. The company's products are now sold by more than 60 stockists across the UK, including a combination of independent stockists and also the larger retail chains such as Pets Corner and TK Maxx. Purely Fish is also exported to many countries around the world including Hong Kong, Taiwan, Singapore, Germany, Malaysia and Poland.

|13 August 2019


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Arcaplanet: 360 outlets by the end of 2019

The leading Italian pet retailer Arcaplanet expects to reach 360 outlets by the end of the year. The company also continues to invest in marketing View news...

Bayer sells to Elanco

The German chemicals and pharmaceutical company Bayer has sold its pet medicine division with the Bolfo and Bay-o-Pet brands to its US competitor View news...


Smucker increases its production

J.M. Smucker aims to increase sales of Rachael Ray Nutrish pet foods, and plans to meet anticipated higher pet food sales with greater production at View news...

Arcaplanet acquires Zoodom

Arcaplanet has acquired the 15 stores belonging to the Zoodom chain. Accounting in total for around 5 600 m² in retail area, the stores are located View news...

PET retailers from D, A, CH

Update now!

PET Handel
The unique work on the German retail pet shops. Essential information for successful marketing, sales and field service activities. Loose-leaf collection incl. folders and database CD.
Order now

Actual economic data

Statistik Zoofachhandel

Dähne Statistik Zoofachhandel
It provides all the key performance indicators for the German PET industry.

Language: German
Order now


Get the latest news about the PET industry weekly per email.

Just register