Targeting the Italian market

Download: Targeting the Italian market (pdf file)
SanypetThe Italian company (www. forza 10.it) introduces its new "Forza 10" variety "with venison and potatoes", which is a food for dogs suffering from food intolerance. The product contains venison as its only source of animal protein and rice and potatoes as the sole carbohydrate source, plus sunflower oil as the only source of fats. Another new feature is the use of microencapsulated vitamins, a technology that guarantees their presence in the product throughout its shelf life of 15 months. Rice and potatoes were used instead of maize, because maize is considered in many quarters to be a cause of food intolerance. The company says that this new variety eliminates the need for diets. Hall 21, stand A-46
 
FlexiThe German manufacturer Flexi (www.flexi.de) will present its new "Petite Elégance", a particularly small and light version of the "Elegance" leash for dogs up to a weight of 12 kg. The casing size in pocket format makes the 3 m tape leash an ideal companion when en route. The design with its mirror-finished casing and dynamic line management makes the "Petite Elégance" an eye-catcher with class - in addition to the colours: "sahara beige", "ruby red", "pearl white", "onyx black" and "rose pink". The new product is topped off with colour-matched collars made of genuine metallic leather. For an eye-catching in-store presentation, the "Petite Elégance" can easily be integrated into the panel, floor-stand and counter displays of the "Elégance" line. Hall 22, stand A-52
 
DennerleThe German firm (www.dennerle.de) will present its new "AquaRico" product range, which guarantees a comprehensive water care line of premium quality, self-explanatory product packaging, and efficient concentrates and preparations that can be metered accurately. The portfolio includes innovative new products such as "ClearUp!" for optimising aquariums, which takes the form of a "cleaning cloud" to remove suspended particles, as well as classic products such as the water conditioner "Avera".  Hall 19, stand D-50
 
Wheel House DesignsAmerican producer Wheel House Designs (www.wheelhousedesigns.com) specializes in sock design. The designs and high-quality socks are known throughout the US and Canada and have recently arrived in Europe. Presently the company has over 85 different specific dog breed designs along with birds, cats, country, garden, holiday, novelty and sports styles. The designs are offered in anklets, crew-length and…