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Considerable interest in the Swedish trade fair

The Swedish pet product trade association Zoorf recently staged its second pet trade fair ZoorfExpo. Expectations were high following the event's successful precursor two years ago
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By moving the fair from Factory Nacka Strand in Stockholm to the larger halls of the Scandic Infra Business Centre in Upplands Väsby, to the north of Stockholm, the organisers aimed to satisfy the growing interest of new exhibitors and accommodate the requests of existing exhibitors for larger stand areas. Whereas the fair featured 50 exhibitors in a net exhibition area of approx. The stand of the wholesale company Gibbon AB was awarded the title "stand of excellence". 1 700 m² two years ago, there were 60 exhibitors at the latest event, covering an area of around 2 600 m². Zoorf was still receiving calls shortly before the fair from interested companies asking for a space at the exhibition. Unfortunately some had to be turned away. The high level of interest in ZoorfExpo 2005 at a very early stage fanned the expectations of all participants. 900 visitors came on the first day, with 683 of these coming again on the Sunday. A further 317 visitors also came on the Sunday, thus meaning that a total of 1 900 visitor movements by 523 registered companies was recorded, exceeding the figure of 1 615 visitor movements by 453 companies in 2003. However, ZoorfExpo is not just a Swedish event; visitors from all over Europe as well as from the USA and Asia were recorded. EnEyE System AB attracted a lot of attention with the presentation of its monitoring system for aquariums. The "stand of excellence" award was presented for the first time at this Zoorf. The visitors' choice was not meant to be based solely on the size, décor and fittings of the exhibition stand, but was also to focus in particular on the company's activities. The award went to the Swedish wholesale company Gibbon AB, which had one of the biggest stands at the show. It proved to be a magnet for visitors on both days, not least due to its "Dog Walk" and "Cat Walk", where well-trained dogs and cats modelled the company's products in a superb fashion show. "From a trade perspective this was a fantastic weekend," said Roger Einerskog of Gibbon, summing up the two days. But there were other stands too that more than satisfied the visitors. EnEyE System AB, for example, presented a sophisticated security system for monitoring aquariums. Developer Martin Söderström declared himself highly satisfied with the visitor response. And Pertti Porkola of the Finnish manufacturer Jokke summarised ZoorfExpo as "a very well organised show with a good atmosphere and customers hungry for purchases, at the same time as…
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