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Trixie underlines its love of home

The products in the Be Nordic line emphasise the company’s connections with its home town.

Retail customers of Trixie from across Germany and many other European countries attended the company's house fair at its headquarters in Tarp last weekend. In addition to an extensive programme of talks, brewery visits, warehouse tours and the popular trip on a ship near Flensburg, new product ranges and presentation systems were at the forefront of the event.

675 new products were unveiled, of which 42 were part of the Be Nordic line. This product range, described by marketing manager Claudia Menzel as a project close to the heart of the company, is intended to emphasise where Trixie has its roots and to highlight its association with the sea and the coast. The focus is on maritime designs and colours, as is the case with the related charity project to support driftnet fishermen.

The new treat bar with loose products attracted considerable attention too. Its design underlines the connection with nature, and paper bags are provided for purchasing the products.

|18 June 2019 | 12:59


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