“Global Pet Expo sets a new standard”

The largest US trade fair for the pet industry was once again organized this year by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). “Each year, Global Pet Expo sets a new standard for what’s possible in the pet industry, and 2025 was no exception,” said Pete Scott, APPA’s President and CEO. “From groundbreaking product innovation and inspiring thought leadership to future-focused education and community impact, this year’s show highlighted the energy, creativity, and resilience of our industry. Our team is proud to provide a platform where pet professionals and businesses of all sizes can connect, grow and shape the future of pet care together.”

The event featured new and reimagined specialty areas and educational opportunities across the show floor, including Aquatics & Exotics, a new Startup Pavilion, Pet Sustainability, the Spotlight Stage, the Catalyst Theatre, the Sustainability Theatre and the Tails of Joy Theatre. The Pet Sustainability section of the show floor showcased Pet Sustainability Coalition-accredited companies, which are a rapidly growing segment of the pet industry. Global Pet Expo’s new keynote series covered topics related to entrepreneurship, with speakers including Bert Jacobs, the CEO and co-founder of Life is Good, and Tyler Mathisen, a renowned news anchor and the vice president of events strategy at CNBC, as well as a panel of well-known industry leaders.

The New Products Showcase displayed the latest pet products hitting the market in 2025 across 12 product categories, with the winners (Best in Show, Second and Third Place) announced during the event. “The innovation showcased at this year’s Global Pet Expo reflects the pet industry’s dynamic growth and resilience,” said Scott. “With pet ownership reaching 94 mio US households and continuing to grow, it’s clear that pet care remains a top priority for consumers. These award-winning products highlight the creativity and commitment of brands that are meeting the evolving needs of pet owners and strengthening the bond between people and their pets.”

The New Products Showcase displays the latest pet products to debut on the market each year. Out of the almost 1 000 submissions received this year, the following products won awards:

Best in Show: Mazuri Koi Pond Nuggets by Mazuri Exotic Animal Nutrition; 2nd place: Green Killing Machine 3 Watt Filter by Dog H₂O Cat H₂O; 3rd place: Dreamscapes Aquascape Kit by Carib Sea.

Best in Show: Beaktivity Bird Toy Bases by Beaktivity Bird Toys That Make Sense; 2nd place: FeatherSnap Smart Hummingbird Feeder by Aperture Pet & Life; 3rd place: CéDé by Laroy Group.

Best in Show: Always Full Pet Water Bowl, Small, by Always Full Pet Water Bowl; 2nd place: Mo Betta Fish by Yeowww Catnip; 3rd place: Annamaet Feline Lean by Annamaet Petfoods.

Best in Show: Farmland Traditions by Hillside Farms; 2nd place: Paws N Chews Probiotics by Vifi Korea Co. DBA Good Health Pet; 3rd place: Terrific Tummies by Bimini Pet Health.

3rd place: Nopee Indoor Permanent Dog Marking Prevention by Nopee Dog Pee Prevention.

Best in Show: Booster Berries Chicken Supplement by Lafeber-EmerAid; 2nd place: Horse Amour Bit Wipes by English Riding Supply; 3rd place: Caledon Farms Horse Treats and Toppers by Crumps Naturals/Caledon Farms.

Best in Show: Raw Ready Enzymatic Toothpaste – Bacon Cheese by Paw Ready; 2nd place: Double-sided tie and snap dog bandanas by Dog Bandana Co.; 3rd place: The Clink Clicker by Clink Design.

Best in Show: The Spa Collection by Project Sudz; 2nd place: Vital Defense by Adored Beast Apothecary; 3rd Place: Manuka Vet by Manuka Vet New Zealand.

Best in Show: Swift Paws Chase by Swift Paws; 2nd place: ChocoLeash by Maison Fur Rea; 3rd place: Pet Hair Dissolver by Seedshub, USA.

Best in Show: Creatures Roly-Poly Kit by Zoo Med; 2nd place: Exo Terra Heat Mats by Hagen Group; 3rd place: Jumping Spider Kit by Zoo Med.

Best in Show: Homeo Pet Small Animal Nose Relief by Homeo Pet; 2nd place: Teewy Veggie Salad Patch by Chongqing Pet Union Biological Technology; 3rd place: Mazuri Ferret Diet by Mazuri Exotic Animal Nutrition.

Best in Show: Montana Beef Stick by West Paw; 2nd place: Beaktivity Bird Toy Refill Kits by Beaktivity Bird Toys That Make Sense; 3rd place: Baja Naturals Kelp Dog Treats by Baja Naturals.

“We are thrilled to recognise this year’s winners of the New Products Showcase Awards at Global Pet Expo,” said Celeste Powers, president of PIDA. ‘Each year, we continue to be amazed by the level of innovation and creativity displayed in the pet industry, and 2025 is no exception. These products reflect the latest trends and highlight the industry’s commitment to improving the lives of pets and their owners. Congratulations to this year’s winners for setting new standards in excellence and shaping the future of pet care.” The 2026 event will take place from 25 to 27 March at the Orange County Convention Centre in Orlando, Florida.