News | PLMA’s 2020 International Private Label Yearbook

Back

Private label gains across Europe

Private label keeps gaining market share across Europe. The latest Nielsen market share statistics compiled for PLMA's 2020 International Private Label Yearbook reports that private label gained market share last year in 14 of the 19 countries surveyed. In Europe's largest retail markets, private label share stayed above 40 per cent in the United Kingdom and Germany, and now accounts for nearly one of every three products sold in France. In Italy, market share climbed by more than 2 points, its biggest gain ever.

One of the biggest increases was posted in the Netherlands, where share was up more than 7 points to 37 per cent. The unusually large gain came as sales from Aldi with its extensive private label programme were counted by Nielsen for the first time. In neighbouring Belgium, market share for retailer brands climbed to 44 per cent.

Spain and Portugal remained very strong markets for private label. Half of all products sold in Spain were retailer brands, while market share in Portugal climbed nearly 3 points to over 43 per cent.

In central and eastern Europe, market share stayed above 40 per cent in Austria and above 30 per cent in Poland, Hungary, the Czech Republic and Slovakia. The biggest increase was in the Czech Republic, which advanced more than one point. Private label again accounted for half the products sold in Switzerland. Norway led the way in Scandinavia, with market share climbing two points to more than 34 per cent. Sweden increased to 33 per cent, while Finland stayed above 30 per cent. In the Mediterranean, market share was above 31 per cent in both Turkey and Greece. Turkey showed a big increase, gaining more than two points, climbing above 30 per cent for the first time.

|19 May 2020 | 11:31


SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

Trixie expands international spread

Henning Bundtzen has taken up a newly created position in organisational development at Trixie. He has been with the company since 2012 and was View news...

Spoga Horse under new management

The equestrian fair Spoga Horse in Cologne gets a new management. Dr Maria Näther will take over as director from Ines Rathke, who will be taking on View news...

Scruffs to mark anniversary with virtual event

Scruffs has announced it will be hosting a week-long virtual event to mark its fifteenth anniversary of trading. The event will feature a selection View news...

Thailand ranks as world's no. 4 pet food exporter

With pet food exports worth over 1.693 bn dollars in 2019, Thailand has now become the world's fourth-largest pet food exporter after the United View news...

PET worldwide | Service

PET worldwide Corona special

The Coronavirus crisis and the Pet industry

All news, reports and information from the PET worldwide editorial team in connection with the corona epidemic at a glance. The pages are constantly updated. As the situation changes very quickly, please note the date and time of the respective publication.

CORONA special

PET worldwide currend issue

Our service during the Coronavirus crisis

Whether in your home office or at work - during the Coronavirus crisis, the current issue of PET worldwide is available here free of charge for use on PCs and mobile devices.

To the e-magazine

Products and concepts for the pet industry

The coronavirus crisis is not the end. What the leading companies offer for the next few month.

Take a look

Best Newcomer Award

Best Newcomer Award

Who is the Best Newcomer 2020 in the pet product business?

Register now

PET retailers from D, A, CH

Update now!


PET Handel
The unique work on the German retail pet shops. Essential information for successful marketing, sales and field service activities. Loose-leaf collection incl. folders and database CD.
Order now

Newsletter

Get the latest news about the PET industry weekly per email.

Just register