Petsafe Brand will be launching its first global marketing campaign this December, a Christmas-themed initiative designed to engage existing customers and attract new audiences. The new campaign will be executed across five of the business's core markets: the UK, the USA, Canada, Australia and France.It will have an advent calendar theme and be run exclusively on social media via the Petsafe Brand Facebook and Instagram accounts. Consumers will have the chance to win different prizes every day throughout December up to Christmas Day. To win, consumers must complete puzzles or caption pictures.