Pet products drive growth

During fiscal 2021, Purina's pet products contributed a substantial 3.6 per cent to the organic growth of Nestlé, according to information released by the Swiss group. In particular, the premium brands Purina Pro Plan, Purina ONE and Felix exhibited significant growth, said the company. Pet products were one of the key growth drivers in e-commerce also, which accounted for 12.8 per cent of overall sales in 2020.
In foreign markets, Nestlé highlighted the fact that Purina pet products had achieved the highest growth of all product categories in North America. Premium brands Purina Pro Plan, Purina ONE and Fancy Feast even notched up a double-digit increase in sales.
According to Nestlé, Purina pet products saw growth in double figures in Latin America too. In Europe, the Middle East and North Africa (EMENA), pet products were some of the most dynamic sales spinners. The brands Felix, Purina Pro Plan, Lily's Kitchen and the company Tails.com, which specialises in individual dog food, all experienced double-digit growth.
The Nestlé Group also performed strongly in China with Purina products, likewise registering double-digit increases in sales of Purina Pro Plan and from the introduction of veterinary products. In Oceania, "robust, broad-based growth" driven by Purina pet products was achieved by the corporation.