News | Nestlé Purina


Pet products drive growth

Nestlé Purina pet products are in strong demand globally.

During fiscal 2021, Purina's pet products contributed a substantial 3.6 per cent to the organic growth of Nestlé, according to information released by the Swiss group. In particular, the premium brands Purina Pro Plan, Purina ONE and Felix exhibited significant growth, said the company. Pet products were one of the key growth drivers in e-commerce also, which accounted for 12.8 per cent of overall sales in 2020.

In foreign markets, Nestlé highlighted the fact that Purina pet products had achieved the highest growth of all product categories in North America. Premium brands Purina Pro Plan, Purina ONE and Fancy Feast even notched up a double-digit increase in sales.

According to Nestlé, Purina pet products saw growth in double figures in Latin America too. In Europe, the Middle East and North Africa (EMENA), pet products were some of the most dynamic sales spinners. The brands Felix, Purina Pro Plan, Lily's Kitchen and the company, which specialises in individual dog food, all experienced double-digit growth.

The Nestlé Group also performed strongly in China with Purina products, likewise registering double-digit increases in sales of Purina Pro Plan and from the introduction of veterinary products. In Oceania, "robust, broad-based growth" driven by Purina pet products was achieved by the corporation.

|23 February 2021 | 08:59


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

"We are driving consolidation of the sector"

The Fressnapf Group has ended its anniversary year with record annual sales of 2.65 bn euros, equivalent to an increase of 351 mio euros or 15.2 per View news...

Duravant acquires Votech

Duravant, a global provider of engineered equipment and automation solutions to the food processing, packaging and material handling sectors, has View news...

The new PET worldwide is on sale

Sustainability and environmental protection go hand in hand and are important priorities in every corporate culture. Scarcely any business sector has View news...

Chewy aims to open a new corporate office

The leading US online retailer of pet products, Chewy, plans to open a corporate office in the Seattle region by the end of the year and intends to View news...

Products of the year 2020/21

Products of the year

What is the most innovative pet product of the year? This is what the editorial team of PET worldwide trade magazine would like to ask you.

You will find a selection of some of the most important products in 2020/2021 on our voting page.

Only pet supplies retailers and wholesalers are called upon to participate in the voting.

Vote now

PET worldwide currend issue

Our service during the Coronavirus crisis

Whether in your home office or at work - during the Coronavirus crisis, the current issue of PET worldwide is available here free of charge for use on PCs and mobile devices.

Read e-magazine


© Pixabay, Gerd Altmann

Sustainability and environmental protection go hand in hand and are important priorities in every corporate culture. Scarcely any business sector has as many opportunities in this respect as the pet sector. Here, manufacturers present the latest concepts.

Take a look

PET retailers from D, A, CH

Update now!

PET Handel
The unique work on the German retail pet shops. Essential information for successful marketing, sales and field service activities. Loose-leaf collection incl. folders and database CD.
Order now


The latest news

Get the latest news about the PET industry weekly per email.

Just register