News | Nestlé Purina


Pet products drive growth

Nestlé Purina pet products are in strong demand globally.

During fiscal 2021, Purina's pet products contributed a substantial 3.6 per cent to the organic growth of Nestlé, according to information released by the Swiss group. In particular, the premium brands Purina Pro Plan, Purina ONE and Felix exhibited significant growth, said the company. Pet products were one of the key growth drivers in e-commerce also, which accounted for 12.8 per cent of overall sales in 2020.

In foreign markets, Nestlé highlighted the fact that Purina pet products had achieved the highest growth of all product categories in North America. Premium brands Purina Pro Plan, Purina ONE and Fancy Feast even notched up a double-digit increase in sales.

According to Nestlé, Purina pet products saw growth in double figures in Latin America too. In Europe, the Middle East and North Africa (EMENA), pet products were some of the most dynamic sales spinners. The brands Felix, Purina Pro Plan, Lily's Kitchen and the company, which specialises in individual dog food, all experienced double-digit growth.

The Nestlé Group also performed strongly in China with Purina products, likewise registering double-digit increases in sales of Purina Pro Plan and from the introduction of veterinary products. In Oceania, "robust, broad-based growth" driven by Purina pet products was achieved by the corporation.

|23 February 2021 | 08:59


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Significant demand for Interzoo

The organiser of Interzoo, the Wirtschaftsgemeinschaft Zoologischer Fachbetriebe (WZF), has reported that around 1 000 exhibitors from all over the View news...

Fediaf introduces the latest nutritional guidelines

The European Pet Food Federation Fediaf has announced the latest version of the Nutritional Guidelines for Pet Food for Cats and Dogs. The importance View news...

Scruffs wins gold award

The Manchester-based pet bedding and accessory specialist Scruffs has won the gold award for Exporter of the Year from Petquip, as announced at Pats View news...

Saturn Petcare appoints division managing director

The Heristo group of companies is strengthening its pet food business operation with the appointment of Christian Schröder as division managing View news...

PET worldwide currend issue

Our service during the Coronavirus crisis

Whether in your home office or at work - during the Coronavirus crisis, the current issue of PET worldwide is available here free of charge for use on PCs and mobile devices.

Read e-magazine


© Pixabay, Gerd Altmann

Sustainability and environmental protection go hand in hand and are important priorities in every corporate culture. Scarcely any business sector has as many opportunities in this respect as the pet sector. Here, manufacturers present the latest concepts.

Take a look

PET retailers from D, A, CH

Update now!

PET Handel
The unique work on the German retail pet shops. Essential information for successful marketing, sales and field service activities. Loose-leaf collection incl. folders and database CD.
Order now

Actual economic data

Statistik Zoofachhandel

Dähne Statistik Zoofachhandel
It provides all the key performance indicators for the German PET industry.

Language: German
Order now


The latest news

Get the latest news about the PET industry weekly per email.

Just register