News | New deal

Back

Nestlé Purina acquires Lily’s Kitchen

Nestlé Purina starts a new deal

Lily's Kitchen has become an internationally recognized retail brand offering natural recipes for dogs and cats across 6 000 stores in 30 countries.

Nestlé Purina Petcare has acquired natural pet food brand Lily's Kitchen, the UK's leading producer of premium wet and dry natural foods for dogs and cats. Their product range perfectly complements Purina's existing brand portfolio, according to Nestlé Purina Petcare.

Established 12 years ago in founder Henrietta Morrison's kitchen in London, Lily's Kitchen has become an internationally recognized GBP 85 mio retail brand offering natural recipes for dogs and cats across 6 000 stores in 30 countries. The pioneering brand is particularly popular among younger pet owners and millennials.

Natural foods represents one of the fastest growing segments in the pet food category, reaching 7 per cent of total pet food with double digit growth of 10 per cent. Lily's Kitchen recently expanded into the Middle East and Asia and already has a growing presence in France, Spain, Italy, Netherlands, Switzerland and Germany.

Lily's Kitchen will continue to be run as a stand-alone business from its base in Fitzrovia, London.




| 1 April 2020 | 10:50

SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

Finalists announced

Who will be the winner of the Purina BetterwithPets Award 2020? The answer will be revealed online on 3 June between 1:00 pm and 3:00 pm. View news...

Free hotel rooms for buyers

The Superzoo organiser WPA will support buyers visiting its pet trade fair in Las Vegas by subsidising hotel rooms for them. "We realise this View news...

Brian Sharoff passed away

Brian Sharoff, president of the Private Label Manufacturers Association (PLMA), passed away on 23 May, following a short illness. He is regarded as a View news...

Trixie expands international spread

Henning Bundtzen has taken up a newly created position in organisational development at Trixie. He has been with the company since 2012 and was View news...

PET worldwide | Service

PET worldwide Corona special

The Coronavirus crisis and the Pet industry

All news, reports and information from the PET worldwide editorial team in connection with the corona epidemic at a glance. The pages are constantly updated. As the situation changes very quickly, please note the date and time of the respective publication.

CORONA special

PET worldwide currend issue

Our service during the Coronavirus crisis

Whether in your home office or at work - during the Coronavirus crisis, the current issue of PET worldwide is available here free of charge for use on PCs and mobile devices.

To the e-magazine

Products and concepts for the pet industry

The coronavirus crisis is not the end. What the leading companies offer for the next few month.

Take a look

Best Newcomer Award

Best Newcomer Award

Who is the Best Newcomer 2020 in the pet product business?

Register now

PET retailers from D, A, CH

Update now!


PET Handel
The unique work on the German retail pet shops. Essential information for successful marketing, sales and field service activities. Loose-leaf collection incl. folders and database CD.
Order now

Newsletter

Get the latest news about the PET industry weekly per email.

Just register