News | Four-country launch


Amazon brings out its own pet food brand in Europe

The online retail giant Amazon is now also marketing a private pet food label.

Amazon is now marketing a complete dry food for dogs and cats in Germany under the Solimo private label. A 10 kg bag of cat food retails at 9.85 euros, for example, while a 20 kg bag of dog food costs 25.85 euros. Amazon sells coffee pods, men's razors and biscuits under the same brand. Solimo is distributed not only in Germany but also in France, Italy and Spain. The company brought Wagg, a private label for pet food products, onto the market in the USA some time ago.

The Solimo products are reported to be manufactured for Amazon by the Spanish company Bynsa. Established in 1988, Bynsa supplies a number of retailers including the Mercadona chain with the Compy pet food brand. In July 2018, the manufacturer was acquired by the Belgian pet food manufacturer United Petfood. The two companies now produce 400 000 tonnes of food and treats a year for dogs and cats.

Amazon is not the only online retailer of pet products to work with private labels. Fressnapf and Zooplus already have an extensive, in-depth range of exclusive brands. Experts on the sector expect that Amazon will also expand its private label portfolio of pet food products.

| 6 November 2018


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Interpets in Japan cancelled

Interpets was to have been staged in the Aomi exhibition halls of Tokyo Big Sight from 26 to 29 March. Messe Frankfurt Japan, the Japan Pet Food View news...

Dog Heroes launches pop-up store

Dog Heroes, an Italian start-up company selling fresh dog food based on personalised diets designed by nutritionists, has opened its first pop-up View news...

Nearly 5 000 visitors at Anido

Attracting 4 871 visitors from 22 countries, the 21st Anido trade show in Kortrijk confirmed its status as the most important fair for pet care View news...

Fair organisers in China react to the virus

The organisers of important pet trade shows in China have reacted to the outbreak of the coronavirus. The organisers of the CIPS (12-15 November, View news...

Products of the year 2019/20

What is the most innovative pet product of the year? This is what the editorial team of PET worldwide trade magazine would like to ask you.

You will find a selection of some of the most important products in 2019/2020 on our voting page.

Only pet supplies retailers and wholesalers are called upon to participate in the voting.

Vote now

PET retailers from D, A, CH

Update now!

PET Handel
The unique work on the German retail pet shops. Essential information for successful marketing, sales and field service activities. Loose-leaf collection incl. folders and database CD.
Order now

Actual economic data

Statistik Zoofachhandel

Dähne Statistik Zoofachhandel
It provides all the key performance indicators for the German PET industry.

Language: German
Order now


Get the latest news about the PET industry weekly per email.

Just register