News | Four-country launch


Amazon brings out its own pet food brand in Europe

The online retail giant Amazon is now also marketing a private pet food label.

Amazon is now marketing a complete dry food for dogs and cats in Germany under the Solimo private label. A 10 kg bag of cat food retails at 9.85 euros, for example, while a 20 kg bag of dog food costs 25.85 euros. Amazon sells coffee pods, men's razors and biscuits under the same brand. Solimo is distributed not only in Germany but also in France, Italy and Spain. The company brought Wagg, a private label for pet food products, onto the market in the USA some time ago.

The Solimo products are reported to be manufactured for Amazon by the Spanish company Bynsa. Established in 1988, Bynsa supplies a number of retailers including the Mercadona chain with the Compy pet food brand. In July 2018, the manufacturer was acquired by the Belgian pet food manufacturer United Petfood. The two companies now produce 400 000 tonnes of food and treats a year for dogs and cats.

Amazon is not the only online retailer of pet products to work with private labels. Fressnapf and Zooplus already have an extensive, in-depth range of exclusive brands. Experts on the sector expect that Amazon will also expand its private label portfolio of pet food products.

| 6 November 2018


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Managerial changes at Josera and Foodforplanet

The start of the year has brought structural changes in the management at Josera petfood and Foodforplanet. At Josera petfood, Klaus Wagner has View news...

Amazon introduces new private label pet food

Amazon means business. The online juggernaut has brought out Lifelong, another own brand of dry and moist food for dogs and cats. The dry food View news...

Simple Solution now distributed in Turkey

Pet care manufacturer Hero Pet Brands (formerly The Bramton Company) has announced it has partnered with Kuzey Pet to distribute its Simple Solution View news...

The new PET worldwide is out

The latest issue of PET worldwide once again features extensive reporting by the editorial team on the most exciting developments currently taking View news...

PET retailers from D, A, CH

Update now!

PET Handel
The unique work on the German retail pet shops. Essential information for successful marketing, sales and field service activities. Loose-leaf collection incl. folders and database CD.
Order now

Actual economic data

Statistik Zoofachhandel

Dähne Statistik Zoofachhandel
It provides all the key performance indicators for the German PET industry.

Language: German
Order now


Get the latest news about the PET industry weekly per email.

Just register