Pet owners in Latin America have become increasingly conscious of their pets’ health and well-being.
Pet owners in Latin America have become increasingly conscious of their pets’ health and well-being.
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pet market in Latin America

Update on the Latin American pet market

The pet market in Latin America showed resilience and adaptability in the face of the Covid-19 pandemic. Marketing expert Diana Mercado reports on how the market has developed.
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The pet supplies industry has witnessed remarkable growth over the years, and Latin America is no exception. However, the Covid-19 pandemic had a profound impact on the global economy, including the pet market. The pet market in Latin America has been steadily growing, with an increasing number of pet owners and a rising demand for pet products and services. Despite the challenges posed by the pandemic, the pet product industry in the region has shown resilience. As people spent more time at home during lockdowns, there was a surge in pet adoptions, leading to a higher demand for pet-related products and services.

Diana Mercado 

Diana Mercado is CEO of Zoo Inc. Agency, a marketing and communications agency for the pet food industry.

marketing@zooincagency.com

www.zooincagency.com

Impact on the pet supply chains

The pandemic disrupted global supply chains, including those related to pet products. Latin America relies heavily on imports of pet food and accessories, which faced logistical challenges during the pandemic. However, local manufacturers seized the opportunity and ramped up production to meet the rising demand. This shift towards domestic production has positively impacted the local pet supply chains, ensuring a steady availability of products.

E-commerce and online platforms

The pandemic accelerated the adoption of e-commerce and online platforms in the pet product industry. With restrictions on physical retail stores, consumers turned to online channels to purchase pet products and access pet-related services. As a result, there has been significant growth in online pet retail platforms and pet service providers in Latin America. This shift towards digital platforms has opened up new avenues for the pet industry, enabling greater convenience and access for pet owners.

Emphasis on health and wellness

Pet owners in Latin America have become increasingly conscious of their pets’ health and well-being. This trend was further amplified during the pandemic, as people prioritised their pets’ overall health. Consequently, there has been a surge in demand for premium and specialised pet food, as well as products promoting pet health, such as supplements and natural remedies. The market has responded to this demand by introducing a wide range of high-quality and health-focused pet products.

In addition to pet products, the pet market has witnessed a significant growth in pet services and experiences.
In addition to pet products, the pet market has witnessed a significant growth in pet services and experiences.

Focus on services and experiences

In addition to pet products, the…

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