The pet wearable market
The pet wearable market is set to grow from over 3 bn dollars in 2019 to 12 bn dollars by 2026. Tractive is one of the companies benefiting from this booming category.
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The pet wearable market

Good prospects for the pet wearable market

The pet wearable market is set to grow from over 3 bn dollars in 2019 to 12 bn dollars by 2026, according to a new research report by Global Market Insights.
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The market research company assumes that concerns regarding pet health and safety along with increasing expenditure on identification and tracking devices will boost the category growth in the coming years. The integration of advanced technologies, such as GPS-based trackers, AI, and IoT, with pet wearable devices has allowed owners to track pets' health data based on their sleeping patterns, eating habits, and respiratory rhythm. It has also helped pet owners to add a security layer with the aid of GPS or other tracking systems.
The smart vest devices category in particular is expected to register high demand among pet owners during the projected time period. The devices are equipped with hidden sensors and video cameras to make sure that the pet is secure.
The technology streams the video content when the dog barks. The feature has encouraged the adoption of these devices in stray dogs for safety and security purposes.
The identification & tracking application segment in the pet wearable market will witness substantial growth up to 2026. The increasing number of incidents of lost pets has encouraged the adoption of advanced tracking devices. According to Pet Found by Internet (FBI), around two million pets are stolen each year globally. The integration of RFID technology in pet wearables allows the identification of pets by implanting a microchip under the pet's skin.
The pet wearables market will register significant gains from the commercial end-user sector due to the emergence of modern farming. The devices are highly adapted for livestock monitoring and tracking to identify early health problems. The ability to monitor health helps in animal training by improving performance and reducing the risks of injury. Several manufacturers are developing devices to help farm owners in tracking health metrics such as blood pressure, heart rate, temperature, and respiratory rate.
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