Vafo Group
The Vafo Group is one of Europe’s leading pet food manufacturers. Its Brit functional treats have now been voted Product of the Year by PET worldwide readers.
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Product of the Year

And the winner is Vafo

The winner of Product of the Year 2019/2020 has been selected: PET worldwide readers voted to get the Vafo Group across the line first with its Brit functional treats.
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This was the second year of the poll for Product of the Year. Last year Austrian company Petco scooped first prize with its Wow! brand.
The retailers among the readers of PET worldwide were given three months in which to vote online for 20 different pet products featured in issue 6/2019 of the magazine. A wide variety of products was presented, including food products, accessories and care items plus other innovations from the pet supplies sector. What was striking was the especially large number of treat products and food supplements entered in the competition, reflecting current trends in the market.
Many retail companies from across the globe took up the invitation to participate. This made for an exciting wait to see which product came out on top. Although the polling was close again this year, one clear winner ultimately emerged, with Brit functional treats receiving the most votes.
According to the manufacturer, the Czechia-based Vafo Group, Brit functional treats offer a healthy reward for dogs. As stated by the company, they are rich in unique sources of protein, enriched with functional ingredients such as lactobacilli, fulvic acid and cantaloupe melon extract. The ten varieties are grain- and potato-free and can be given to dogs of all ages, including puppies, says the Vafo Group.
Karolina Capova, head of business development at Vafo, was delighted to hear that the company had won first prize with Brit functional treats: "We are fans of this range, and I liked it right from the beginning. I am very happy that it received positive feedback also within the international pet business audience. You made my day indeed."

The prize goes to Bulgaria

All the participants in the voting were entered into a draw for an exclusive package of six bottles of wine from Baden. The winner is Ivan Antonov, owner of the Bulgarian retail company Miazoo. Congratulations!
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