Most exhibitors who decided to attend Zooevent cut their stand sizes, giving rise to big gaps in the two double halls 1 + 2 and 12 + 13, which the organisers struggled to fill. A consequence of this was that some exhibitors were left in splendid isolation. In hall 12 + 13 a white wall was even brought in to separate the exhibition area from the vacant space.
Some of the comments left by exhibitors and trade visitors on Facebook were suitably derisive. "Now you can park your car in front of your stand; the organisers only need to paint the white lines on the floor. There's plenty of space." Another industry representative commented "What's the use of having a presence (at Zooevent) if nobody is there to notice?"
To be fair, it should be mentioned that, in spite of a modest visitor response, by no means all exhibitors were unhappy. "In spite of the low turn-out, the fair was rewarding and useful for us," commented the managing director of a well-known pet food manufacturer. The marketing manager of another familiar company took a different tone off the record: "We originally intended to book a stand of half the size, but then decided shortly before the show to book only a third of the previous space - and that was still far too much."