Welcome to Interzoo

The pet business is growing worldwide. Whereas dogs and cats were once kept primarily as working animals, in more and more countries they now constitute a form of child substitute. Because the status of pets has been considerably enhanced in the last few years, man's awareness in relation to his fellow creatures has undergone a fundamental change. Admittedly, a lot of dogs and cats in all corners of the globe are still fed on table scraps, and pets are not always cared for as they should be. But the realisation that man's four-legged companions have specific nutritional requirements is gradually spreading across the world. An increasing number of pet owners are also recognising the value of accessories and care products. To meet the needs of pets in the optimum manner, an industry has grown up in the last 50 years that is still recording high growth rates. In the USA, new trends appear year after year, providing fresh impetus for the pet product market. In central and eastern Europe, Latin America and now in China and India too, the rising standard of living is accompanied by a desire to own pets and to spoil them. This is the reason why Interzoo is becoming increasingly cosmopolitan. Having been a rendezvous for the western world for a long time, the show has long since evolved into a hub for global business. And the highest growth rates are enjoyed by Asian companies, which have hitherto appeared primarily as the producers of western products, but want to be seen increasingly as branded manufacturers in the future. Numerous special firms have also become established in central and eastern Europe in the last few years, and they will grow in international significance. It's worth paying a visit to Interzoo just to obtain an overview of current trends in the international pet product sector. The world's leading fair has acquired a reputation as a meeting place for the industry, where one can come into contact with manufacturers, specialist retailers and service providers from all over the world. Dähne Verlag, your specialist publisher for the pet sector, will naturally also be in attendance at Nuremberg in hall 1, stand 248. Come and see us, either to find out about our interesting new products or simply for a chat. We look forward to seeing you! Yours
Ralf Majer-Abele